Emerging Trends: Our Understanding of Michelin’s Strategic Objectives

In the Product-as-a-service model, the key focus is on selling services associated with the product, rather than selling the product itself, to provide differentiated services to their customers.


Michelin’s EFFIFUEL is an IoT-enabled product and service ecosystem that enables “pay by mile/km” model and leverages Michelin’s partnership with their customers to provide differentiated services

Michelin also offers Tyres as Service – inbuilt tyre sensors measure tread wear and deflation.