Emerging Trends: Our Understanding of Michelin’s Strategic Objectives

In the Product-as-a-service model, the key focus is on selling services associated with the product, rather than selling the product itself, to provide differentiated services to their customers.

INNOVATION @ MICHELIN

Michelin’s EFFIFUEL is an IoT-enabled product and service ecosystem that enables “pay by mile/km” model and leverages Michelin’s partnership with their customers to provide differentiated services

Michelin also offers Tyres as Service – inbuilt tyre sensors measure tread wear and deflation.